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Senarytech was invited to participate in Elexcon Shenzhen International Electronics Fair and delivered a keynote speech joins hands with Intel to empower ecological partners and boost the development of emerging industries in the Greater Bay Area!

Source: Senarytech

On July 29, 2023, at the opening ceremony of Intel Greater Bay Area Technology Innovation Center, Senarytech officially signed a Memorandum of Cooperation with Intel. The signing was witnessed by Wei Feng, Deputy District Mayor of Nanshan District People's Government, Dr. Wang Rui, Intel Senior Vice President and Chairman of Intel China, Wang Zhicong, Vice President of Intel Sales and Marketing Group and General Manager of Intel China, and Zhou Bing, Intel Vice President and General Manager of Corporate Affairs for China.


Signing ceremony of the cooperation memorandum at Intel Greater Bay Area Technology Innovation Center

Gao Yu, General Manager of Intel China Technology Department, stated: "The first major cooperation direction of the Greater Bay Area Technology Innovation Center is the PC supply chain - over the past 20 years, we've seen remarkable progress by Greater Bay Area enterprises in notebook computer development and manufacturing, with many successful companies emerging. To establish the Greater Bay Area as a global design and manufacturing center for notebooks, we will deepen cooperation with local chip suppliers to build a more resilient and innovative supply chain. Senarytech is an outstanding audio/video processing chip supplier from Shenzhen. We will collaborate with Senarytech on next-generation audio and PC camera processing chips to develop audio decoder chips and camera processing chips with superior performance, cost leadership, and excellent power efficiency."


Signing ceremony between Gao Yu (left), General Manager of Intel China Technology Department, and Xia Jun (right), CEO of Senarytech

This cooperation will leverage the platform of Intel Greater Bay Area Technology Innovation Center and resources of joint laboratories to focus on key industrial development opportunities encouraged by the government, develop innovative solutions, accelerate product implementation in the Greater Bay Area, and support the development of emerging industries. The collaboration will proceed in phases, beginning with a joint IPU over USB solution - Senarytech will provide MIPI-to-USB image transmission chips paired with Intel's IPU (Image Processing Unit) and image processing algorithms to deliver better image quality on PC products while optimizing overall costs. The results will help ecosystem partners and customers launch competitive end products.


Senarytech's audio codec chip series exhibited at Greater Bay Area Innovation Technology Center

This cooperation represents part of Senarytech's broader collaboration with Intel. Senarytech's audio codec chips (PC Codec) passed Intel EVOTM certification in April 2021, meeting EVOTM requirements with outstanding drive power and lower power consumption. On July 27, 2023, Senarytech's PC Codec products were showcased at the 2023 Intel Network and Edge Industry Summit, attracting widespread attention from attendees.


Senarytech's PC Codec products showcased at 2023 Intel Network and Edge Industry Summit

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